Radio

Uwe Peltzer, who mar­kets the Funk-Kom­bi as man­ag­ing di­rec­tor of PFD Pres­se­funk GmbH, ex­plains the idea: “In an at­trac­tive ur­ban ag­glom­er­a­tion with high spend­ing pow­er, this of­fers the pos­si­bil­i­ty to avoid wastage and to se­lect all place­ment units to pre­cise­ly suit the tar­get group.”

An­tenne Düssel­dorf has been the mar­ket lead­er in the state cap­i­tal of North-Rhine/West­phalia for years with this ap­proach.

The show with the most lis­ten­ers is ‘An­tenne Dues­sel­dorf am Mor­gen’ (‘An­tenne Düssel­dorf in the morn­ing’), Mon­days to Fri­days from 6 to 10 am. Ac­cord­ing to the cre­do of the ra­dio pro­duc­ers, “those who have lis­tened in the morn­ing know what top­ics con­cern peo­ple in Düssel­dor­fer and what is cur­rent­ly go­ing on in our city and the world. Apart from that they get the best mu­sic mix.” The sta­tion not on­ly on air, but is al­so pre­sent on­line as well as on Face­book and Twit­ter.

“We are al­ways on the look­out for in­ter­est­ing peo­ple, cur­rent top­ics and de­vel­op­ments, new per­spec­tives and ideas in the ed­i­to­ri­al of­fice and sales. At the same time we want to pre­sent ra­dio to our lis­ten­ers and cus­tomers truth­ful­ly, ap­pro­pri­ate­ly and top­i­cal­ly.”

Ac­cord­ing to the E.M.A. NRW (Elek­tro­n­is­che Me­di­en­anal­yse/Elec­tron­ic Me­dia Anal­y­sis) the mar­ket share in the trans­mis­sion area from Mon­day to Fri­day is 31 per­cent, mak­ing Ra­dio 90.1 the mar­ket lead­er.

The sta­tion par­tic­u­lar­ly touch­es the heart of its lis­ten­ers with a talk show on 90.1, which al­ways fea­tures a sports­man from Borus­sia Mönchenglad­bach as stu­dio guest, be­cause the city loves its lo­cal foot­ball club. Al­so pop­u­lar is the ear­ly show from 6 to 9 am, which deals both with cur­rent top­ics from the city and the re­gion and with hap­pen­ings from far­ther afield.

If some­thing im­por­tant hap­pens here on our places - then you hear it at NE-WS 89.4", says ed­i­tor-in-chief Tony Kauf­mann.

NE-WS 89.4 is the on­ly medi­um to com­plete­ly cov­er the Rhine dis­trict of Neuss. It pre­sents news and top­ics from Dor­ma­gen, Greven­broich, Jüchen, Kaarst, Ko­rschen­broich, Meer­busch, Neuss and Rom­mer­skirchen.

The most pop­u­lar show ‘Am Mor­gen’ (‘In the morn­ing’) goes out on Mon­day to Fri­day from 6 to 10 am. Ed­i­tor-in-Chief Georg Rose says: “The brand essence of the sta­tion is a jour­nal­is­tic, clear­ly in­for­ma­tion-ori­en­tat­ed pro­gramme for the city of Wup­per­tal.”

“Our aim above all is to in­form, but we al­so cast a glance at the sur­round­ing big cities such as Düssel­dorf or Es­sen”, Tat­jana Pioschyk adds – af­ter all, there is a lot hap­pen­ing in such a large trans­mis­sion area. Ra­dio Ne­an­der­tal has ded­i­cat­ed it­self to this func­tion since 15 Septem­ber 1990. In ad­di­tion there is a var­ied mu­sic mix – cult hits and the best of to­day’s mu­sic. The sta­tion’s stand-out pro­gramme is ‘Ra­dio Ne­an­der­tal am Mor­gen’ (Ra­dio Ne­an­der­tal in the morn­ing), which is pop­u­lar through­out the area from Vel­bert to Lan­gen­feld. Ac­cord­ing to Pioschyk ‘mod­ern lo­cal ra­dio’ goes down very well in the dis­trict.

With its local programme, Radio Bonn/Rhein-Sieg is on the air for a full 14 hours from Monday to Friday from 6 a.m. to 8 p.m., from 8 a.m. to 1 p.m. on Saturdays and from 9 a.m. to midday on Sundays. The rest of the time is covered by the entertainment programme of North Rhine-Westphalia’s regional radio stations. Veteran prizewinning presenters Volker Groß and Frank Wallitzek alternate with each other every week and get the day off to a good start together with their morning crews, including weatherman Karsten Brandt and expert traffic reporters who give listeners a reliable overview of traffic jams in one of the busiest regions of Germany.

“Our area of coverage stretches from the Eifel, across the Westerwald and all the way to Bergisches Land, thereby making for incredible diversity. We have federal ministries and authorities, DAX companies, the UN Climate Change Secretariat, and also Rhine romanticism and agriculture to offer,” says Editor-in-Chief Jörg Bertram.