Reading promotion

In the sales and distribution office of the Rheinis­che Post, he ac­com­pa­nies young­sters with read­ing pro­mo­tion pro­jects from their pre-school years to the start of their work­ing lives.

Tex­thelden:

Each year, more than 28,000 young peo­ple, from el­e­men­tary schools through sec­ondary schools, par­tic­i­pate in this in­ter­ac­tive pro­ject. Those in the el­e­men­tary schools read the dai­ly news­pa­per for four weeks, while those in sec­ondary schools read the pa­per for six weeks. Up­on re­quest, the class­es are al­so grant­ed ac­cess to the elec­tron­ic form of the pa­per so that they can ex­plore the dai­ly news­pa­per’s dig­i­tal world. In addition to the daily newspaper, primary schools receive the „Kruschel Post“ every Friday. In or­der to help teach­ers pre­pare in­ter­est­ing, va­ri­ety-rich class­es us­ing the dai­ly news­pa­per and its on­line ver­sion, they are pro­vid­ed with spe­cial­ly de­signed learn­ing ma­te­ri­als that are ap­pro­pri­ate to the age group in their class­es. The young peo­ple be­come ac­quaint­ed with the struc­ture and the sec­tions of the news­pa­per, they vis­it the print shop, and learn how a news­pa­per pro­vides in­for­ma­tion on com­plex facts. In sec­ondary schools, young peo­ple are giv­en the op­por­tu­ni­ty to be­come re­porters them­selves. With ap­pro­pri­ate guid­ance, they write their own ar­ti­cles, which then all ap­pear on­line. The best ar­ti­cles are even se­lect­ed for pub­li­ca­tion on a spe­cial page for “Tex­thelden” in the RP. The Rheinis­che Post has been as­sist­ing and ac­com­pa­ny­ing schools since 1990, and through this work, thou­sands of young peo­ple have dis­cov­ered the joy of read­ing a news­pa­per.

Lese­Men­toren Neuss:

This read­ing men­tor­ing pro­ject is an ini­tia­tive of the char­i­ta­ble Wer­hahn Stiftung. It seeks to work with young peo­ple aged eight to fif­teen. The read­ing men­tors meet with the young peo­ple they are as­signed to work with once per week, teach­ing them how to read a book and then dis­cussing it. The chil­dren’s speak­ing and read­ing skills are en­hanced great­ly through this in­di­vid­u­al at­ten­tion. Each Fri­day, all 160 par­tic­i­pants in the pro­gram re­ceive a pdf file of the “Kr­uschel Post.”

texthelden.info

For this rea­son the me­dia group or­gan­is­es the ‘News to Use’ pro­ject for ap­pren­tices: The Rheinis­che Post is de­liv­ered to the ap­pren­tices at home or at the train­ing com­pa­ny for a pe­ri­od of one year and they an­swer ques­tions ev­ery 14 days on pol­i­tics, eco­nomics and cul­ture. Work­shops with RP jour­nal­ists and pho­tog­ra­phers round off the pro­gramme.  At the end of the pro­ject the ap­pren­tices at­tend an attractive event to­geth­er.

More than 3000 young peo­ple from 1000 com­pa­nies have tak­en part in ‘News to Use’ since the start of the pro­ject in 2005. The me­dia group was award­ed the ‘World Young Read­er Prize’ in 2008 and the Come­nius Seal of the As­so­ci­a­tion of Ped­a­gog­ics and In­for­ma­tion in 2011 for the pro­ject.

www.rp-online.de/news-to-use

Since 2009 more than 300 newspaper  have sponsored a subscription in order to provide young people or the socially deprived with access to up-to-date news. The Rheinische Post creates places, which invite to sit down and read inside the social institutions. As a thank you, the newspaper sponsors will be published in various media with a statement regarding this action.

www.rp-online.de/zeitungspate